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  • Catwalk for Water 2017

    Catwalk for Water 2017

    Christina Luger

    What is Catwalk for Water? 

    Catwalk for Water is an annual green carpet event during which local Aveda salons come together to raise money for Earth Month by showcasing their inspirations, creativity and technical skills in hair, makeup and fashion. Using the earth as their muse, design teams create a comprehensive look that celebrates beauty, fashion and Aveda's mission to care for the world we live in. 

    This years event took place on Sunday, April 30th at the Minneapolis Aveda Institute. The event features a live DJ, games, delicious food from our very own massage therapist, Marisa's food truck, Up in Smoke Catering, (check them out HERE) silent and live auctions and of course the fashion show! 

    Here are some of the looks from the evening: 

    #3 was the winner! They won their way to New York Fashion Week! 

    We had so much fun attending this year! 

    Funds raised go to Aveda's local Earth Month partner, Audubon Minnesota, to support clean water conservation work in Minnesota! It is a unique partnership fueled by a common passion for clean water. Aveda and Audubon care deeply about the importance of clean water for the world we live in.

    Aveda’s passion stems from its belief that “there is no responsible alternative to doing business other than through the pursuit of environmental sustainability.” Audubon’s passion stems from its mission “to protect birds and their habitat for the benefit of humanity and the earth’s biodiversity.” Clean water is fundamental to both organizations. Our partnership is devoted to ensuring that clean water is a right for all and that resources are directed at guaranteeing this right to all living creatures.

    More than most states, Minnesota and Iowa have water resources of national and international, significance. Yet there are troubling signs regarding these freshwater resources. In Minnesota, 40% of the state water tested is considered “impaired.” Rivers and streams carry high levels of sediments, phosphorous and nitrogen. These drain to the Gulf of Mexico where they contribute to creating a 5,000 square mile “dead zone” of oxygen-starved waters.

    The trends and threats to our life-giving waters are real and troubling. By engaging people, Audubon is working to address these threats using birds as symbols for explaining why clean water matters. Be a water warrior and get involved in clean water efforts in your community!

    How does Audubon protect clean water in Minnesota and Iowa?

    Audubon Minnesota’s approach to protect and enhance clean water employs three strategies: Conservation, Advocacy, and Outreach and Education. In each endeavor, working to engage people is a hallmark of Audubon’s approach.

    • Conservation: Our conservation work for clean water includes managing and restoring floodplain and bluffland habitats along the Mississippi River and working with landowners to develop conservation plans for their properties to improve habitat conditions and water quality.
    • Advocacy: Promoting activities that will improve water quality often go beyond individual practices and are driven by decisions made at the state legislature, within agencies, or in Congress. Audubon organizes grassroots citizen action to press for appropriate outcomes. Wetland protection and restoration is one such issue as wetlands are nature’s filter for polluted waters.
    • Education: Audubon’s clean water educational efforts are designed to move people from awareness to personal action. Our audiences include school children living near the Mississippi River, farmers growing crops near streams, landowners in bottomland forests, personal contacts with the general public attending conservation-related special events, and messaging to the public with outreach materials suggesting how anyone can make a difference.
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    We can't wait to see what's in store for next year! If you are interested in joining us next year, please let a team member know!

    Christina Luger